Fans continue to mourn the loss of beloved actress Betty White. The iconic star of The Mary Tyler Moore Show and The Golden Girls died at the age of 99.
While no one can argue that Betty had a good long life and lived it to the fullest, it stings that she died just weeks before hitting a major life milestone: her 100th birthday, which she was set to celebrate on January 17.
However, fans have taken up an inspiring new project to honor the late star on her big day — by supporting a cause very close to her heart.
While Betty White was best known as a TV star, she was almost equally known for her deep love for helping animals animals. For decades she supported and advocated for various animal organizations. She often said that she liked animals more than people.
So after her passing, fans online began a movement to pay tribute to the late actress’ legacy: the #BettyWhiteChallenge, in which fans are encouraged to donate to their favorite animal shelter on January 17 in honor of Betty White’s birthday.
The movement went viral online: according to CBS News it possibly began with a Twitter user replying to a memorial tweet by the actor Ryan Reynolds, who starred alongside White in The Proposal.